Digital marketing is a term that relates to all promotional activities that happen online. From social media management and content marketing to paid advertising and artificial intelligence (AI), digital marketing covers a wide net of specialist skills.
With the right approach, digital marketing is an art. Regardless of your role, digital marketing is about addressing your audience’s pain points and delivering solutions across the right channels, at the right time. If you’re creative, analytical – or both – digital marketing can be a rewarding and lucrative career path.
According to Expert Market Research, the digital marketing market is projected to reach a global value of $1099.33 billion by 2032. This level of growth – particularly with the help of generative AI – offers great opportunities for ambitious professionals looking to carve out a successful digital marketing career.
If you’re considering a digital marketing career , you might be wondering which path to take. Whether you want to kickstart your digital journey or are considering a career switch, here are the top digital marketing career paths to watch this year.
1. Social media manager
Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates to around 33,700 new jobs within the next decade.
So, what does a social media manager do? A social media manager is responsible for creating a targeted content strategy for a brand’s various social media channels. This role also commands analytical skills as you have to measure and monitor campaign performance across channels while identifying potential growth opportunities.
So if you like interacting with people on social media and you’re both creative and analytical, this may be the role for you.
Key duties:
- Create relevant and meaningful content for specific audiences for a variety of social media channels including Instagram, X, Facebook, Threads, and TikTok.
- Regularly monitor social media analytics to measure performance, identify patterns or trends, and evolve your strategy to meet your audiences’ needs.
- Develop social media strategies with other digital marketing stakeholders to promote specific campaigns, services or products.
- Schedule social posts and manage a content creation calendar to ensure a consistent presence across social media channels.
- Regularly engage and interact with your audience to increase engagement, cultivate a community, and build trust.