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Faisal Town Phase 2 – Scaling Real Estate Sales Through Performance Marketing

Estate Hive – An authorized sales and marketing partner for Rudn Enclave & Faisal Town Phase 2, one of Pakistan's most prominent residential real estate developments.

Faisal Town Phase 2 – Scaling Real Estate Sales Through Performance Marketing Estate Hive

The Challenge

Estate Hive required a scalable digital marketing system capable of generating high-quality, investment-ready leads in an extremely competitive market where thousands of real estate dealers and marketing partners were competing for the same audience. The objective was to increase lead quality, improve conversions, and support long-term sales growth while expanding reach to both local and overseas Pakistanis.

The Challenge
Our Strategy

Our Strategy

We implemented a full-funnel performance marketing strategy focused on qualified lead generation and continuous campaign optimization.

Performance Marketing

• Managed Meta advertising campaigns with an advertising investment exceeding PKR 2million.
• Built and optimized campaigns for lead generation, conversion optimization, and customer retargeting.
• Continuously tested creatives, messaging, placements, and bidding strategies to maximize campaign performance.

Audience Targeting

• Targeted local buyers and Overseas Pakistanis across 30+ countries, including the USA, UK, Canada, Australia, Europe, the Middle East, Asia, and Africa.
• Developed Custom Audiences, Lookalike Audiences, and advanced interest-based targeting.
• Implemented retargeting campaigns to re-engage high-intent prospects and improve conversion rates.

Lead Generation

• Created a structured lead generation funnel from awareness to conversion.
• Delivered qualified and investment-ready leads directly to the sales team.
• Continuously optimized campaigns using real-time performance data to improve lead quality and maximize ROAS.

 

The Result

• Managed digital advertising campaigns with a budget exceeding PKR 2 million.
• Generated thousands of qualified and investment-ready leads.
• Reached buyers across 30+ countries through localized international campaigns.
• Improved lead quality using audience segmentation, lookalike audiences, and retargeting.
• Contributed to multi-billion PKR sales revenue through performance-driven marketing.
• Supported Estate Hive’s continued growth, helping strengthen its position as one of the Top 10 performing sales partners for Faisal Town Phase 2 among thousands of authorized dealers and agents.
• Built a scalable marketing system that continues to generate consistent sales opportunities

The Result
“Muhammad Ismail and his team at dominant marketers managed our lead generation campaigns with outstanding professionalism and dedication. They are responsive, cooperative, and always available to provide support. Their expertise in lead generation, audience targeting, and digital marketing helped us generate a substantial number of quality leads, contributing significantly to our sales success. I highly recommend Dominant Marketers for delivering reliable, results-driven marketing solutions”

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